Over time, I grew increasingly tired of how business is done in many parts of the world. Too often, it seems to revolve around squeezing more money out of people by exploiting their needs and desires. That mindset drained me — emotionally and creatively. After more than 10 years of business like usual I couldn’t continue like that. Until April 2025, I was afraid to take a different path. But eventually, the alternative became unbearable. So I made a decision: to place my livelihood in your hands, not in the hands of marketers or business strategists who measure success mostly in revenue.

I stand by the quality of my work and the real benefits it can offer. I want to make it accessible to everyone. I also believe that those who truly engage with what I created will recognise its value — and support it voluntarily, because they want to, not because they were nudged or tricked by discounts or empty promises.

I’m not chasing millions. I “just” need around 5,000 USD a month to support my wife and myself and to keep a roof over our heads. And another 5,000 USD to keep the company running in a highly competitive market. And if you feel that I deserve to retire at 80, I’d need another 10,000 USD. I’ve listed all costs for you to see on my blog (see link in the progress indicator below). I believe that’s a reasonable goal. I believe in you.