Dating in Berlin: Im Gegenteil, Berlin’s slow-dating website, looks like a consumer glossy magazine website at first, comparable to Marie Claire or Esquire in the United States – and then you realize the “products” are people.
These are not celebrities either. They are singles, generally in their 30s, looking to find a partner. These singles can be gay or straight – but the end result is very hip.
Made with passion, time and love
The two founders, Jule Müller and Anni Kralisch-Pehlke, liken Im Gegenteil to a single’s magazine than a dating platform. Dating websites nowadays are quick and might not provide a glimpse into someone’s actual life – the profiles are more like checkboxes or filters, great for snap decisions but not so great for developing intimacy and connections. Im Gegenteil, on the other hand, takes about a day to construct each profile and takes photos of the applicant – not just any photos, but artful ones in the applicant’s own home or surroundings. That way, Kralisch-Pehlke says, “[if] you want to write to someone on our site, you have something to work with.”
Dating in Berlin: “Only for Berlin’s hipsters?” “NO!”
The applicants are mainly in Berlin, but other areas have been added also, enabling people from Zürich and Köln to be featured on the website as well. And thanks to the Im Gegenteil team of bloggers and photographers, there are articles beneath the profiles – lending credence to the self-description of it as a singles’ magazine rather than a dating platform.
Unfortunately, this very hip and photogenic emphasis has led to some deriding Im Gegenteil for catering to Berlin’s hipsters – or hipsters in general. As someone who has lived in Brooklyn in New York, I can safely say that Im Gegenteil would not be out of place there either. But where is the line between helping the applicants look good and being derided for being the province of the exclusive?
Müller and Kralisch-Pehlke plan on expanding Im Gegenteil throughout Europe and possibly beyond, so maybe we will see it in places like London or New York. Time will only tell.
If your German is up to speed or you want to practice, you can look at Im Gegenteil here: https://imgegenteil.de/
Currently, it is only offered in the German language, though hopefully in time will be localized to other languages alongside the expansion plans.